Who would have thought that the making and selling of a new beer brand would be so controversial?
On March 12, 2009 NB Liquor released their new "Selection" brand of Lagers and light beers. (http://www.nbliquor.com/whats-new.asp) The controversy around this is surprising. Almost 5000 hits on a Google search shows that people are certainly interested in this story.
The premise behind the brand is to provide a low cost alternative to the traditional brands and increase the market for domestics.
I must admit that a lager is not my preference for beer. For a good quality and tasting beer I usually go for a Picaroons and if I'm looking for, ermmm... larger consumption, I have been drinking Rickards Honey Brown lately. I'm certainly willing to give a new brand a try though so laid out the $18.67 for a pack of 12 tonight.
So, how is it? Well, I would describe it as similar to Molson Canadian. It does have its own distinct flavour though. It is very sweet and fruity flavored and I taste a strawberry after taste. Very little hop flavor. Very light colour. Fairly refreshing.
If that strikes your pallet then you will probably enjoy it. I can see this as a good hot weather beer. Sitting on a beach, baking in the sun and ice cold. It doesn't do well warm.
It only appears to be available in cans. That's disappointing because if I don't have a glass I definitely prefer a bottle. It's probably less environmentally friendly for that reason too.
So what do I think? I think that everyone in the province should feel it to be their civic duty to buy at least one box, drink it and decide for themselves. After all, who am I to say what you'll like...